Web Design for WordPress

WordPress is being used for more and more web designs and there are an almost unlimited number of functions, plugins and customisation now.   WordPress has developed from its beginnings as a simple blogging tool to a versatile and – very often – simple to use content management system (CMS).

WordPress makes a distinction between “pages” and “posts” and there are many ways to display and integrate the functions of “pages” and “posts”.

You may make multi-level pages (such as: “consultancy” can be a sub-item of the main page services) however you’ll have to physically connect to the sub item pages if your primary navigation bar is not setup to automatically populate drop-down menus.

Articles on the other hand are ideal for segments of your WordPress web design that will be contain an increasing number of sub items. WordPress Posts are developed with built in auto-archiving features and can be sorted by month, year, day, category, custom keyword tags or by author. This makes WordPress posts perfect for case-studies, articles, news updates, portfolios, product updates and similar. The feature of posts that most frequently impacts your web design would be the categories function.   Posts can file under multiple categories and you’ll have to decide early on if your groups will be fine exhibited alongside each other or if your developer should pull custom posts onto pages from groups.

If you are able to seek advice from with an expert WordPress web designer they need to be able also to show you examples of projects and to steer you to the solution.

Common pitfalls of WordPress Web Design:

Theme areas and blocks limit the efficacy of future design updates. In order to create layouts and custom blocks the WordPress developer has to customise or ‘hack’ the site code. This is fine in its own right but it also means that you will be unable to benefit from the nature of WordPress themes . Using a web structure that is simple you will often be able to load a theme and activate it. If there’s too much customisation it might take to get the theme to fit in with the complex structure.

When one realises just how many choices there are out there, image heavy web design and too many added scripts come into play. While features such as interactive flash games, weather updates and money converters do add something it needs to be noted that code and image heavy sites have a tendency to load very slowly. Loading websites get results with search engines and users alike. Resist the urge to add on too many features and if possible get.

Little or no thought on the WordPress web design to Search Engine Optimisation. Make sure that your WordPress developer installs search engine optimization plugins that allow you to create search engine friendly sitemaps and to add custom meta data. Additionally your developer have to take advantage of the URL rewrite function (permalinks) which enables you to create custom page titles that can incorporate target keywords (which display in the Address bar of your browser.)

It’s ideal to start a WordPress web design process that takes full advantage of the CMS.  

WordPress Web Design provided by Inspiration Marketing in Ireland. https://www.inspiration.ie/web-design-for-wordpress/

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