Do healthcare systems companies really need public brand recognition? Allopathic and alternative medical companies are out to endorse wellbeing. Whether it is unethical to market is debatable, but there are no two ways about remaining trim and physically fit. Companies using eye catching health logos to propagate their products and medicinal claims have taken up. Health logos are definitely not funky, but are severe, related to issues that concern us. Subtle use graphics, messages and images are the key to great insignia of a medical unit. It might be a food product, a supplement, Vitamin Company, ayurvedic holistic healing product etc.. The logo has to be very exact and with minimal show convey the essential message. A slew of Pharmaceutical companies, hospitals, physicians, institutes and counselling centres for mental health, alternative medicinal practices, contribute to healthcare- their trademarks express their identity and convey the nuances of health and happiness. Both health and environment contribute to the overall fitness of the entire world and individuals living. With wellness logos and star systems on the bottle or jar, one can shop for the right product for your family.
A fantastic example of an effective health emblem is that of National Institute of Mental Health, USA. It’s a research institute working towards treatment of mental disorders for prevention, recovery and cure. Its emblem is abbreviated- NIMH. A serif font is used in white. One stroke of the letter ‘M’ is deliberately missed out to convey that human mind is not totally fathomable, making mental ailments difficult to diagnose and cure. The letter ‘H’ includes a dot between the two standing lines having to do with the root, the core of their mental wellbeing. Ayurveda is the oldest healing science. It advocates joyful life through ideal ways of living. Aarogya.com is an online health guide based on its the principles. Its emblem is a formed with two care-free human characters using a curvy green triangle in the background. One human figure is white signifying peace of mind (essential for healthy life) and joy. The orange one stands for energy, vitality and fun.
Health logos should be used in the ideal places like physicians, medical stores and medical trade fairs. It’s not for general view and its misuse should be avoided.
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